A candy lover’s dream come true! The largest candy store in Hawaii just opened!

A candy lover’s dream come true! The largest candy store in Hawaii just opened!

IT’SUGAR first store in Hawaii is located at Ala Moana Center on level 3 (Mauka Wing). This is the 100th store in the U.S. and Hawaii is the second largest location! IT’SUGAR is a candy specializing in innovative sweets, fun novelty gifts, and giant candy. This is by far the most sugary sweet confections we have ever seen accumulated into one location — it is extremely spacious, more than 18,000-square-feet to be exact. 

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IT’SUGAR is founded by candy veteran Jeff Rubin in 2006, IT’SUGAR isn’t just a candy store — it’s an experience with bright colors, humor, and loud music. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.

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The first time we visited an IT’SUGAR store was in Las Vegas and having one close to home is such a treat! They have a massive variety of candy – even my favorite, Pop Rocks is available in multiple flavors! We love that you’re able to find popular brands such as oreo, reeses, m&ms, hershey’s, nerds, pusheen, funko, pez, and much more! There’s even sections of candies from trending on social media, retro, giant candy, novelty items, humor, international brands, and snack boxes. We loved going through the entire store!

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Exclusive at the Hawaii store: a 5-foot tall Sour Patch Kid character in a hula skirt, ALOHA written in jelly beans at the entrance and gumball letters in the windows, IT’SUGAR Hawaii merch and candies. Of course, they have SPAM funko plushies – let’s be honest, it’s not Hawaii without the SPAM!

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Aside from the sweets and treats, check out the fun and colorful displays and photo ops throughout the store. Our favorite was located towards the center of the store — the colorful ocean scenery display, volcano, and rainbow. The best part? It’s made out of jelly beans, cotton candy, nerds, and rock candy! We had such a wonderful experience browsing and shopping at IT’SUGAR store at Ala Moana!

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IT’SUGAR at Ala Moana Center
1450 Ala Moana Blvd., Suite 3404
Honolulu, HI 96814
For more information, visit IT’SUGAR

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